Master of Business Administration in International Tourism

Program Overview

Master of Business Administration in International Tourism

Overview of Master of Business Administration in International Tourism

The tourist industry provides government with hundreds of million of dollars in tax revenues each year through accommodation and restaurant taxes, airport users fees, sales taxes, park entrance fees and employee income tax. Clearly, this industry offers plenty of opportunities for operating or working in a successful travel consultancy.

The MBA in International Tourism has been designed to develop a broad range of skills appropriate to a person who is undergoing training or operating as a front line worker in the international tourism industry with some supervisory responsibilities. It brings together the theoretical and practical elements of international tourism operations and will help to professionalise the travel and tourism industry.

It makes absolute sense to obtain the MBA in International Tourism since it will also help you should you ever need to find a job again. Businessmen are known to have to find employment during times of hardship but even subsequent to that, most still return to their own enterprises after a while.

Travel is the physical transportation of a person from one point to another, is one sector of tourism industry. It is however, a very important sector, for without it the other sectors would most likely not exit .For this reason, it is give its rightful place in the term .Travel and Tourism industry.. Tourism is the activity of people travelling to, visiting and/or staying in places outside their usual environments, for leisure, business or other purposes.

The Travel and Tourism industry employs over 200 million people worldwide. Many tourism jobs are in small or medium .sized, family-owned enterprises. Research shows that job creation in tourism is growing one-and-a-half times faster than in any other industrial sector. Travel agents or consultants no longer work only in a travel agency. Companies, organizations, associations, educational institutions and societies all need the knowledge and skills of professional travel experts.


MBA Degree Requirement

Applicants must have a recognized Bachelor degree in any discipline from an accredited college or university; Postgraduate Diploma or a recognized Graduate Certificate; or a recognized Diploma and 2 years work experience.

Delivery Mode

E-Learning - Self Paced

Program Learning Outcome

What is the Learning Outcome of the MBA in International Travel E-Course?

  • 1) Describe the importance of tourism.
  • 2) Investigate potential job roles within the tourism industry.
  • 3) Investigate visitor flows, transport routes and world time zones.
  • 4) Explain the importance of customer services within the travel and tourism industry in order to attract and keep customers.
  • 5) Provide excellent customer service.
  • 6) Provide information within tourism organisations effectively.
  • 7) Structure and deliver an effective presentation.
  • 8) Explain the importance of marketing in order to ensure that organisations meet their customers' needs.
  • 9) Describe marketing principles.
  • 10) Carry out market research.
  • 11) Develop promotional materials.
  • 12) Identify a range of visitor attractions throughout the world and examine their appeal and popularity.
  • 13) Explain the process involved when making a reservation and issuing tickets, including costings.
  • 14) Explain how the tourism industry has developed and key factors that have affected its development.
  • 15) Examine the reasons why people travel, the impact of tourism on destinations and future developments and opportunities.
  • 16) Locate major international destinations throughout the world, including gateways, tourist attractions and local languages.
  • 17) Convert local times.
  • 18) Carry out currency transactions.
  • 19) Calculate journey times.
  • 20) Explain the importance of customer services with the travel and tourism industry, focusing on customer service standards, procedures and customer feedback.
  • 21) Investigate organisational structures and staff recruitment, including legal requirements.
  • 22) Explain the day-to-day systems that need to be in place for a business to run effectively and efficiently.
  • 23) Describe the role and importance of marketing in the continued success of travel and tourism organisations.
  • 24) Explain the need for the responsible development of tourism.
  • 25) Describe related services in the travel market, including car hire, travel insurance and the cruise market.
  • 26) Use effective communication skills within the workplace.
  • 27) Use mathematics in real life situations.
  • 28) Describe the development of the tourism industry.
  • 29) Explain how geography impacts on international tourism.
  • 30) Deliver customer services.
  • 31) Present tourism products and services.
  • 32) Develop people within the tourism industry.
  • 33) Implement business systems.
  • 34) Market products and services.
  • 35) Develop a visitor attraction.
  • 36) Develop local tourism destinations.
  • 37) Make reservations.
  • 38) Implement related tourism services
  • 39) Explain the importance of International and National Tourism.
  • 40) Identify and explain various job roles within the International tourism industry.
  • 41) Identify the different types of accommodation and classification systems used worldwide.
  • 42) Carry out research which identifies the different reasons why people travel.
  • 43) Prepare a presentation investigating the positive and negative economic impacts of tourism using various sources including books, the media and the World Wide Web.
  • 44) Carry out research on the growth and development of new tourism initiatives worldwide ncluding adventure, nature-based and independent travel.
  • 45) Research different tourism jobs in your own area and identify the skills required in each.
  • 46) Carry out research which identifies the different reasons why people travel.
  • 47) With the use of an atlas identify key map features.
  • 48) Identify key features of atlases and maps.
  • 49) Explain how topographical features influence tourism.
  • 50) Prepare a report on two major tourism transportation routes between the candidate's country and a destination in the opposite Hemisphere.
  • 51) Research a popular country in your area, explain the positive and negative effects of geographical features on tourism.
  • 52) Convert local times to and from Universal Time Coordinates (UTC)/or Greenwich Mean Time (GMT).
  • 53) State the factors involved in time conversion.
  • 54) Calculate foreign currency exchange transactions with commission charges between:
  • i) Your own country and eight foreign countries
  • ii) Three pairs of foreign countries.
  • 55) Carry out research into different tourism organisations which identifies the main types of customer.
  • 56) Explain the service standards used in three different tourism organisations.
  • 57) Give examples for each of the four levels of customer service.
  • 58) Use effective customer service in three different selected situations: deal with a new customer, deal with a customer who has special needs, deal with a customer who has a complaint.
  • 59) Produce a customer service induction document identifying the key components of customer service.
  • 60) Research reference sources and procedures for handling complaints and produce a letter in response to a customer's complaint and identify the methods of recording complaints.
  • 61) Produce guidelines for recommendations for the development of customer service in a tourism organisation.
  • 63) Prepare a report comparing customer service in two selected tourism organisations.
  • 64) Collect information identifying the key elements of a verbal presentation and deliver a presentation on a selected tourism product or service.
  • 65) Produce a diagram of organisational structures, explaining the factors which have influenced the development of two tourism organisations.
  • 66) Research various positions within the tourism industry.
  • 67) Prepare a job specification and description in order to produce a job advertisement.
  • 68) Develop a personal curriculum vitae/resume.
  • 69) Prepare a presentation on workplace standards of practice, operation and legislation.
  • 70) Produce a report identifying team member roles, responsibilities and factors influencing the effectiveness of their team.
  • 71) Collect and identify reasons for different forms of information used by tourism organisations to present different tourism products and services.
  • 72) Explain how financial performance is monitored in tourism organisations.
  • 73) Identify any factors affecting financial performance and the financial terms used.
  • 74) Carry out and describe simple budgeting from given financial data.
  • 75) Prepare a report which explains the impact of future technological developments upon business systems in tourism organisations.
  • 76) Explain what is meant by the term 'marketing mix' and the functions of each element of the marketing mix.
  • 77) Identify the reasons why market research is carried out and the methods of conducting market research.
  • 78) Carry out a marketing activity involving market research in relation to tourism organisation.
  • 79) Carry out research into identifying promotional methods and media.
  • 80) Match promotional methods with customer groups, products and services.
  • 81) Carry out research into three different tourism organisations and prepare a report comparing their marketing activities.
  • 82) Undertake market research for a new tourism product or service identifying the objectives, the research process and the techniques used.
  • 83) Produce a marketing plan identifying the components for the selected product or service.
  • 84) Select promotional methods appropriate to your marketing plan and produce examples of materials to be used.
  • 85) Select two major visitor attractions one in the Northern, one in the Southern Hemisphere and research how each attraction was developed.
  • 86) Carry out research into the same two visitor attractions and obtain examples of sales and promotional materials both paper-based and via the Internet.
  • 87) Prepare a presentation which compares sales and promotional activities in each attraction.
  • 88) Produce a report on a local tourism destination of your choice. The report should concentrate on the reasons for the tourism development, the stages in its development, organisations which influenced the development, sources of funding and the impact on the local community.
  • 89) Analyse the factors involved in marketing a local tourism destination.
  • 90) Interpret screen information from a computer reservation system.
  • 91) Interpret and analyse costings in different forms of travel.
  • 92) Research how different tickets are completed for different types of international tourism.
  • 93) Produce a guide for customers which explains different types of travel insurance.
  • 94 ) Research car hire including costings, car groups in accordance with client's needs.


Credit Hours

Credit Requirements

Module 1 - Destinations and Attractions

Unit 1 - Tourism Geography (12 Credits)

Unit 2 - Tourism: National and International (12 Credits)

Unit 3 - Local destinations and Tourism development (4 Credits)

Unit 4 - Visitor attractions and destinations (6 Credits)

Module 2 - Job roles, Marketing and Technology

Unit 1 - Job roles, skills and the tourism workplace (12 Credits)

Unit 2 - Marketing and Tourism (16 Credits)

Unit 3 - Technology, Business systems and Finance (8 Credits)

Module 3 - Customer Service and Reservations

Unit 1 - Customer service in Travel and Tourism (12 Credits)

Unit 2 - Presenting Tourism Products and Services (4 Credits)

Unit 3 - Reservations and Tourism Services (6 Credits)

Unit 4 - Insurance and Car Hire (4 Credits)

Module 4 - Communication And Literacy

Unit 1 . Communication (12 Credits)

Unit 2 - Mathematical Literacy (6 Credits)

Total Learning Hours: 80

Total Credits: 114


Potential Career Options

The Job Opportunities are available in principle sectors of tourism, each with some examples given, are as follows:

1) Transportation (aircraft, trains, cruise ships)

2) Accommodation (hotels)

3) Attractions (museums, culture sites, theaters)

4) Events and conferences (festivals, trade shows, the Olympic games)

5) Food and Beverage (restaurants)

6) Services (Information centers, tourism association)

7) Travel trade (tour companies, travel agencies).

Exam Information

Exams are online and proctored based, using a webcam and a reliable internet connection exams can be taken anywhere and anytime.

1) PGDIT-001

1) PGDIT-001 exam comprises of 100 questions out of which the candidate needs to score 75% (75 out of 100 correct) to pass.

1) The total duration of PGDIT-001 exam is 2 hours (120 Minutes)

No external sources of information may be accessed during the exam via ProctorU.

1) If a Candidate does not pass the exam in the second (2nd) attempt, the candidate must wait for a period of at least fourteen (14) calendar days from the date of their attempt to retake the exam for third (3rd) time or any subsequent time.

2) The exam can be taken any number of times.


1) You will get credits only if you pass the exams.

2) Exams can be taken separately (one at a time) and in any sequence to earn a MBA.

3) You may retake any examination as often as necessary


Registration Link

S.no Details Course Access Price($) Access Link
1 MBA in International Travel (E-Course + Exam Voucher(s)) One (1) Year 1800 USD