Master of Business Administration in Sports Management

Program Overview

Master of Business Administration in Sports Management

Overview of Master of Business Administration in Sports Management

Sport and its associated industries of recreation and fitness have entered a period of rapid growth. The recent Skills Audit conducted by the Tourism, Hospitality and Sport Sector Education and Training Authority in 2007, highlights the need for capacity building in sport to promote competence in managing sport organisations, tournaments and events, sport teams and sport facilities. The bridging of the current skills gap will have a positive impact on the management of sport organisations and sport teams as well as the growth of sport at all levels across the globe.

In addition, the sport marketing industry represents a multi-million dollar industry and the current ten TV channels dedicated to sport are evident of its reach and public demand in terms of access. Managerial competencies are acquired in a variety of contexts, ranging from private fitness facilities and sport clubs to local government initiatives in sport and recreation and on to the marketing and promotional world of sport sponsorships, media, athlete representation as well as sport tourism.

Increased pressure to deliver efficient and effective management of sport entities, athletes, facilities and events comes from participants, federations, spectators and the media as well as athletes with special needs.

The industry specific technical skills required within the operational sport and related environments require specific contextualisation within the operational environment in particular for the areas for which specialization streams were designed within the qualification.

The MBA in Sports Management is aimed at developing specific competencies in a range of self-organisational and life-long learning skills with an in depth knowledge of sport requirements and technical know-how applicable to a sport specific context.

The MBA in Sports Management will enable the assuming of job responsibilities as a sport manager in schools, clubs and private institutions in a range of areas, which includes, but is not limited to sport team management, federation management or facility management.

Candidates will be exposed to establishing of commitment, policy and planning to achieve racial, disability and gender equity through sport programmes whilst maintaining a safe environment for sport activities, events and tournaments within the selected operational environment and community. Candidates meeting the requirements of this qualification will be positioned to further their learning, practice, experience and career within the sport or fitness industries, either at further levels or in other areas of practice.

This MBA will serve as a stepping-stone to equip the learner to specialise in one of the various disciplines of choice in order to take up a leadership role and expand training and development into the area of management.


MBA Degree Requirement

Applicants must have a recognized Bachelor degree in any discipline from an accredited college or university; Postgraduate Diploma or a recognized Graduate Certificate; or a recognized Diploma and 2 years work experience.

Delivery Mode

E-Learning - Self Paced

Program Learning Outcome

What is the Learning Outcome of the MBA in Sports Management E-Course?

  • 1) Organise and establish a sport organisation or structure in order to enhance operational effectiveness.
  • 2) Maintain operations in a sport organisation or structure.
  • 3 Plan, coordinate and implement sport tournaments and/or events.
  • 4) Drafting budgets according to project plans
  • 5) Monitoring income and expenditure according to budgets
  • 6) Supervising financial management of projects against given requirements
  • 7) Evaluating projects according to budget
  • 8) Understand the legislative and company procedures to maintain a safe working environment.
  • 9) Explain organisational procedures to ensure the safety of staff and customers.
  • 10) Implement organisational procedures to ensure the security of staff and customers.
  • 11) Reflect on the effectiveness of the health, safety and security procedures of the organisation.
  • 12) Explaining why companies record and keep information
  • 13) Describing the type of records used in a specific business sector
  • 14) Locating and providing records to users on request
  • 15) Creating a record keeping system
  • 16) Maintaining and updating the record keeping system
  • 17) Involve the community in the utilisation of the facility
  • 18) Manage the programme of activities at the facility
  • 19) Administer the operations of a sport facility
  • 20) Define management principles and processes
  • 21) Develop and present a business plan
  • 21) Identify legislation and regulations for best practices in managing the finances of a sports organization
  • 22) Apply the principles of risk management in the sports environment
  • 23) Demonstrate an understanding of communication channels in business and everyday life.
  • 24) Conduct written and verbal communication within the business environment.
  • 25) Use communication in a business environment
  • 26) Understand own and others interpersonal dynamics
  • 27) Understand interpersonal dynamics
  • 28) Utilize enhanced understanding to bring about personal behavioural changes
  • 29) Identify customer needs and expectations.
  • 30) Recognise customer dissatisfaction and take action to resolve the situation.
  • 31) Identify and use opportunities to enhance the quality of customer service.
  • 32) Communicate with all customers
  • 33) Plan and prepare for facilitation
  • 34) Facilitate learning and Evaluate learning and facilitation
  • 35) Recognise the human and legal rights of people living with HIV/AIDS.
  • 36) Support sport and fitness participation for people living with HIV/AIDS.
  • 37) Encourage healthy living for people affected by HIV/AIDS.
  • 38) Describe the basic concept of classification and how functional and medical classification operates.
  • 39) Define the core components needed for a basic database for use in disability sport.
  • 40) Understand the specific needs of the disabled in relation to the logistics of a simple event.
  • 41) Demonstrate the values, attitudes and sensitivity issues necessary for dealing with people with disabilities and understand and promote the concept of inclusion in sport.
  • 42) Describe the structures catering for sport for the disabled in South Africa and internationally.
  • 43) Define the concepts of physical and leisure activities.
  • 44) Identify physical activity resources and barriers.
  • 45) Explain the history and role of sport, recreation and fitness in society
  • 46) Explain the concept of marketing
  • 47) Conduct basic market research
  • 48) Develop and execute a marketing plan for a sport or fitness organisation
  • 49) Plan a promotional campaign for the organisation
  • 50) Prepare and present a sponsorship proposal for the organisation
  • 51) Define management principles, framework of tournament and procedures required
  • 52) Conduct needs analysis to stage the tournament
  • 53) Operational plan and budget for the tournament
  • 54) Identify, implement, organise and co-ordinate the systems and processes
  • 55) Apply leading and guiding skills within the context of a team
  • 56) Monitor and evaluate the sport tournament
  • 57) Strategies to recruit, select and induct volunteers for sports organisations
  • 58) Manage volunteers and maximise their retention in a sport environment
  • 59) Plan a framework for a sport tournament within a community.
  • 60) Prepare a comprehensive operational plan and budget for the sport tournament
  • 61) Select and appoint volunteers to suitable positions.
  • 62) Induct and train volunteers in a sport environment.
  • 63) Manage volunteers in a sport environment.
  • 64) Maximise volunteer retention.
  • 65) Establish policies on behaviour and discipline.
  • 66) Establish consequences to ethical and disciplinary transgressions.
  • 67) Ensure application of fair play practices.
  • 68) Maintain procedures for team discipline.
  • 69) Plan and facilitate for the establishment of structures.
  • 70) Promote the benefits and values of sport.
  • 71) Compile a participation profile.
  • 72) Facilitate the establishment of committees and/or clubs.
  • 73) Develop written statement or policy on equity, reflecting aims and objectives of organisation.
  • 74) Ensure that all communities are aware of the organisations commitment to equity.
  • 75) Develop a profile and assess equity training needs of all staff of the organisation.
  • 76) Develop a complaints and disciplinary procedure.
  • 77) Assess personal and the organisation's values, beliefs and philosophy.
  • 78) Apply appropriate cross-cultural management skills.
  • 79) Explain the need for, the function of governance structures in sport.
  • 80) Explain the boundaries between elected leaders and appointed managers.
  • 81) Explain the role of a governance structure in relation to its stakeholders.
  • 82) Apply suitable processes in the formation of a sport structure at different levels.
  • 83) Explain the purpose of a constitution in the context of a sport organisation.
  • 84) In addition they will be well positioned to extend their learning and practice into other areas of Sport, Recreation or Fitness disciplines, or to strive towards professional standards and practices at higher levels.
  • 85) Formulating performance standards for team members in a unit.
  • 86) Establishing systems for monitoring performance of team members.
  • 87) Preparing for a performance review of a team member.
  • 88) Conducting performance review interview.
  • 89) Collect and manage personal information relating to the team members.
  • 90) Plan for the travel requirements of a team.
  • 91) Organise and schedule the logistical and legal requirements.
  • 91) Coordinate athlete and team support.
  • 92) Manage sport kit and equipment.
  • 93) Explain the meaning of public relations.
  • 94) Identify the various public relations media and prepare for media appearance.
  • 95) Describe protocols and etiquette of the sport or the organisation that would be appropriate for media appearances or presentations.
  • 95) Deal effectively with the media.
  • 96) Orientate participants to utilise fitness facilities.
  • 97) Purpose and function of apparatus and equipment is explained.
  • 98) Instruct participant/s in using apparatus and equipment.
  • 99) Supervise use of facilities, apparatus and equipment


Credit Hours

Credit Requirements

Module 1 - Sports Business Administration

Unit 1 - Create, maintain and update record keeping systems (5 Credits)

Unit 2 - Manage project finances (15 Credits)

Unit 3 - Manage the business components of a sport organisation (6 Credits)

Unit 4 - Monitor and maintain health, safety and security (4 Credits)

Unit 5 - Manage a sport or recreation facility (8 Credits)

Module 2 - Communication, Customer Care and Self-development

Unit 1 - Conduct communication within a business environment (8 Credits)

Unit 2 - Utilise personal development training for personal growth (5 Credits)

Unit 3 . Care for Customers (3 Credits )

Unit 4 - Facilitate learning using a variety of given methodologies (10 Credits)

Module 3 - Fitness Participation and Disabilities

Unit 1 - Manage participants with disabilities in sport (8 Credits)

Unit 2 - Support sport or fitness participation for people living with HIV/AIDS (3 Credits)

Unit 3 - Explain the principles of physical activity in the context of sport or fitness (3 Credits)

Module 4 - Marketing, volunteer management and tournament planning

Unit 1 - Apply principles of marketing to sport (5 Credits)

Unit 2 - Manage Volunteers in sports (5 Credits)

Unit 3 - Organise and administer a sport tournament (10 Credits)

Unit 4 - Plan a sport tournament (5 Credits)

Module 5 - Governance, Structures and Ethical Behaviour in Sport

Unit 1 - Establish sustainable organisational structures for sport (5 Credits)

Unit 2 - Explain the role of governance structures in sport (5 Credits)

Unit 3 - Promote an understanding of diversity and equity in sport and fitness organisations (5 Credits)

Unit 4 - Develop and implement team ethical behaviour and discipline (5 Credits)

Module 6 . Team Management

Unit 1 - Conduct a screening procedure (5 Credits)

Unit 2 - Monitor and evaluate team members against performance standards (8 Credits)

Unit 3 - Coordinate the logistics of a sports team on tour (8 Credits)

Unit 4 - Co-ordinate public relations and liaison with the media for athletes and sport teams (5 Credits)

Unit 5 - Supervise the use of a fitness facility and equipment (8 Credits)

Unit 6 - Maintain a sport or fitness environment and equipment (5 Credits)

Total Learning Hours: 80

Total Credits: 64



Potential Career Options

The competencies that will be acquired from this MBA can be applied to areas such as:

  • 1) Sport team management
  • 2) Sport event management
  • 3) Sport tournament management
  • 4) Sport facility management
  • 5) Fitness facility management
  • 6) Sport sponsorship management
  • 7) Financial management in the Sport environment
  • 8) Sport Project management
  • 9) Sport organisation management
  • 10) Volunteer management
  • 11) Gym Managers


Exam Information

Exams are online and proctored based, using a webcam and a reliable internet connection exams can be taken anywhere and anytime.

1) CSM-002 exam comprises of 100 questions out of which the candidate needs to score 75% (75 out of 100 correct) to pass.

1) The total duration of CSM-002 exam is 2 hours (120 Minutes).

No external sources of information may be accessed during the exam via ProctorU.

1) If a Candidate does not pass the exam in the second (2nd) attempt, the candidate must wait for a period of at least fourteen (14) calendar days from the date of their attempt to retake the exam for third (3rd) time or any subsequent time.

2) The exam can be taken any number of times.

1) You will get credits only if you pass the exams.

2) Exams can be taken separately (one at a time) and in any sequence to earn a MBA.

3) You may retake any examination as often as necessary

Registration Link

S.no Details Course Access Price($) Access Link
1 MBA in Sports Management (E-Course + Exam Voucher(s)) One (1) Year 1800 USD