Certified General Manager (CGM)

Certification Overview

Certified General Manager (CGM)

Exam Code: CGM-001

General Management studies help in understanding the managerial, functional and operational demands of commercial organizations to trigger production effectively and efficiently. This subject extensively covers several topics on marketing, investment, functional administration, human resource, sales, advertising etc. Imbibing the core tenets of this module will enable transformation into an effective business manager to understand the nuances of optimizing capital growth.

General Management and further develops the key concepts, principles and practices of management that will enable learners to lead, manage, organise and control first line managers and team leaders.

The learners will typically be managers who have other junior managers or team leaders reporting to them. In smaller organisations or entities, the managers could primarily be responsible for managing the supervisors and staff within their section, division or business unit

The scope of generic management covers five domains: leadership, managing the environment, managing relations, managing knowledge and the practice of management. This Certification addresses each of these domains with generic competencies, so that it allows learning programmes to be contextualized for specific sectors and industries.

Certified General Manager (CGM)® Certification provides opportunities for learners to transfer between various specializations within management. This leads to the strengthening of management competencies and will enable managers at this level to manage successfully systems, processes, resources, managers, and teams in their various occupations and contexts.

This qualification is further intended to empower learners to acquire the knowledge, skills, attitudes and values required to operate confidently as individuals in international communities and to respond to the challenging economic environment and constantly changing world of work.

Ultimately, this qualification is aimed at improving the effectiveness and leadership abilities of middle managers in various occupations globally, in private and public business entities as well as non-governmental organisations. For this reason, the word ‘entity’ includes a company, business unit, public institution, small business or non-profit organisation.

E-Course Duration: 30 to 35 Hours

Exam Information

The exam comprises of 100 Multiple Choice Questions out of which the candidate needs to score 75% (75 out of 100 correct) to pass the exam.

Exams are online and proctored based, using a webcam and a reliable internet connection exams can be taken anywhere and anytime.

The total duration of the exam is 2 hours (120 Minutes).

No external sources of information may be accessed during the exam held via ProctorU. Further details of the materials permitted are provided:

  • Identification Proof
  • If a Candidate does not pass the exam in the second (2nd) attempt, the candidate must wait for a period of at least fourteen (14) calendar days from the date of their attempt to retake the exam for third (3rd) time or any subsequent time.
  • The exam can be taken any number of times.

The Certified General Manager (CGM)® Certificate is valid for life.

CGM® is a Registered Trademark of GAQM.

Successfully passing the CGM® exam will also earn candidates a total of 137 Learning Hours and 9 Credits towards MBA in General Management (Master’s Degree) offered by Charisma University.

The Certified General Manager (CGM)® Certification has no pre-requisites (Completion of an E-Course is not mandatory from GAQMBok portal), but we highly recommend doing the E-Course as maximum number of questions are drawn from the E-Course in the actual exam.

Course Outline

Module 1 – People Management

Build teams to achieve goals and objectives; – Lead people development and talent management; – Devise and apply strategies to establish and maintain workplace relationships; – Manage a diverse work force to add value; – Apply the principles of ethics to improve organisational culture.

Module 2 – Workplace Management

Develop, implement and evaluate an operational plan; – Formulate recommendations for a change process; – Analyse leadership and related theories in a work context; – Apply mathematical analysis to economic and financial information; – Use communication techniques effectively.

Module 3 – Decision Making

Apply a systems approach to decision making; – Apply the principles of knowledge management; – Create and manage an environment that promotes innovation; – Monitor and evaluate team members against performance standards; – Monitor, assess and manage risk; Unit 6 – Select and coach first line managers;

Module 4 – Unit Management

Develop, implement and evaluate a project plan; – Manage the finances of a unit; – Recognise areas in need of change, make recommendations and implement change in the team, department or division; – Develop and implement a strategy and action plans for a team, department or division; – Apply financial analysis.

Module 5 – Strategic Management

  • Evaluate and plan the role of self as leader in a function
  • Manage relationships with strategic partners to improve the performance of a function
  • Manage the information and institutional knowledge within a function
  • Manage and improve communication processes in a function
  • Appraise, develop and retain human capital for a function

Target Audience

The CGM® Certification is aimed at potential managers, entrepreneurs and investment professionals who are interested in addressing the needs of low-income populations, especially in developing countries. The course seeks to provide an understanding of how business approaches can address low income markets that represent the largest components of developing economies, both in numbers of people as well as total income. The course materials explore the commercial viability of such markets, and looks at the impact of such commercial approaches on the social development of the populations involved, as well as the profits of the enterprise.

Registration Process for E-Course and Exam

Premium Package
(E-Course Version)

  • Self Explanatory
  • Valid for 40 days
  • The Package also includes E-Voucher/Access Key for Certification Exam
  • The E-Voucher/Access Key can be used via ProctorU Globally.
  • Includes E-certificate and Digital Badge if you qualify in the exam.
  • Course Duration: 40 Days
  • Price: 190 USD


  • Self Explanatory
  • E-Course is Valid for 20 days
  • This Package doesn't includes E-Voucher for Certification Exam.
  • Candidate has to purchase the E-Voucher separately to take the Certification Exam.
  • Course Duration: 20 Days
  • Price: 100 USD


  • Validity: 240 Days
  • Price: 170 USD
  • Please Read Carefully:

    1) Please Purchase the Second Voucher from our Voucher Store to Schedule the exam via ProctorU.

    2) One Voucher can be used by one person, one time, for one exam discount/fee only.

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Exam Registration

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