Certified Sales and Marketing Professional (CSMP)

Certification Overview

Certified Sales and Marketing Professional (CSMP)

Exam Code: CSMP-001

Certified Sales and Marketing Professional (CSMP)® Certification indicates a high level of professionalism to both coworkers and customers, increasing your value in the market place.

Small Marketing Budget doesn’t mean you can’t meet your goals and business objectives – you just have to be more creative in your marketing tactics. This one-day workshop will show you how to get maximum exposure at minimum cost. Learn effective, low-cost, and non-cost strategies to improve sales, develop your company’s image, and build your bottom line, the first module of the CSMP® exactly deals with the same

The CSMP® deals with Body language which can make or break your efforts to establish long, trusting relationships. Your body language can help to reinforce and add credibility to what we say, or it can contradict our words. Understanding what signals you are sending, as well as being able to read the signals that your clients send, is an essential skill in sales and throughout our lives. What is your body language saying about you? Find out more as to what the CSMP® has to offer for those who want to start a career or wish to have a certification on Sales and Marketing.

Leadership — Sales Certification and Marketing Certification signifies you are dedicated to continuous improvement of yourself and your staff.

Recognition — Only the top sales and marketing professionals seek sales certification and marketing certification, indicating that you are a leading sales and marketing professional.

Knowledge — Sales Certification and Marketing Certification improves your understanding of the most current sales and marketing processes and trends.

Who should take the Certified Sales and Marketing Professional Exam and Why?

Corporate Members (Sales Managers, Marketing Managers, Executives)

  • An additional credential on the resume for promotion or job transfer;
  • Validation of knowledge in the areas of sales and/or marketing;
  • Possible group training program for sales force or marketing staff;
  • If group study is used, an additional opportunity to network with other soon-to-be certified professionals

Small Business Owners and Managers

  • An educational opportunity which is less expensive and tedious than a degree program;
  • Validation of knowledge in the areas of sales and/or marketing;
  • If group study is used, an additional opportunity to network with other soon-to-be certified professionals

Consultants

  • An additional credential on the bio or brochure that will help to attract business;
  • Validation of knowledge in the areas of sales and/or marketing;
  • An educational opportunity which is less expensive and tedious than a degree program;
  • If group study is used, an additional opportunity to network with other soon-to-be certified professionals

Service Providers

  • If group study is used, an additional opportunity to network with other soon-to-be certified professionals;
  • An additional credential on the resume for promotion or job transfer;
  • Validation of knowledge in the areas of sales and/or marketing;
  • An educational opportunity which is less expensive and tedious than a degree program

Sales Representatives, Account Managers, Business Development, Distributor Representatives

  • Validation of knowledge in the area of sales giving you possible preference over non-certified competitors
  • Signifies you are a professional and adds a credential on the resume for promotion or job transfer;
  • If group study is used, an additional opportunity to network with other soon-to-be certified professionals

The Certified Sales and Marketing Professional Certification program will award the coveted “CSMP®” designation which the certified professional can place on their business cards and stationery. (Example: Mark Peter, CSMP®) This designation is a great door-opener and conversation starter during prospecting or sales calls, as the exam is designed by the real time marketing managers and sales tycoons who have earned a great fame and repute in marketing and sales segments.

The Certified Sales and Marketing Professional (CSMP)® Certification program is designed to ensure that those completing the program have successfully demonstrated knowledge and understanding of the core competencies.

E-Course Duration: 30 to 35 Hours

e-Competence Framework (e-CF)

The mapping of this certificate against the e-Competence Framework. To know more on e-Competence Framework (e-CF) visit, ECF


Exam Information

The exam comprises of 80 Multiple Choice Questions out of which the candidate needs to score 70% (56 out of 80 correct) to pass.

Exams are online and proctored based, using a webcam and a reliable internet connection exams can be taken anywhere and anytime.

The total duration of the exam is 1 hour (60 Minutes).

No external sources of information may be accessed during the exam held via ProctorU. Further details of the materials permitted are provided:

  • Identification Proof
  • If a Candidate does not pass the exam in the second (2nd) attempt, the candidate must wait for a period of at least fourteen (14) calendar days from the date of their attempt to retake the exam for third (3rd) time or any subsequent time.
  • The exam can be taken any number of times.

The Certified Sales and Marketing Professional (CSMP)® is valid for life.

CSMP® is a Registered Trademark of GAQM.

Successfully passing the CSMP® exam will also earn candidates a total of 60 Learning Hours and 7 Credits towards MBA in Sales and Marketing (Master’s Degree) offered by Charisma University.

Note: The Certified Sales and Marketing Professional (CSMP)® Certification has no pre-requisites (Completion of an E-Course is not mandatory from GAQMBok portal), but we highly recommend doing the E-Course as maximum number of questions are drawn from the E-Course in the actual exam.

Course Outline

Module 1 – Marketing and Sales

  • Defining Marketing
  • Recognizing Trends
  • Market Research
  • Strategies for Success
  • Mission Statements
  • Brochures
  • Trade Shows
  • Developing a Marketing Plan
  • Increasing Business
  • Saying No to New Business
  • Advertising
  • Networking

Module 2 – Body Language

  • Body language
  • Give me some space!
  • What’s your face saying?
  • What’s your body saying?
  • Mirroring and leading
  • Monitoring your posture
  • Dressing up
  • Shaking hands
  • Role plays and interactive activities

Module 3 – Dynamite Sales Presentations

  • Getting down to business
  • Writing your proposal
  • Getting thoughts on paper
  • Proposal formats
  • Expert editing tips
  • The handshake
  • Getting ready for your presentation
  • Elements of a successful presentation
  • Dressing appropriately
  • Presentations

Module 4 – Building Relationships for Success in Sales

  • Focusing on your customer
  • What influences people in forming relationships?
  • Disclosure
  • How to win friends and influence people
  • Communication skills for relationship selling
  • Non-verbal messages
  • Managing the mingling
  • The handshake
  • Small talk and networking

Module 5 – Marketing with Social Media

  • What is social media?
  • Understanding the marketing mix
  • Developing a social media plan
  • Building your social media team
  • Using social media to build internal communities
  • Analyzing your impact with metrics
  • Keeping on top of the trends
  • Damage control
  • Using Facebook, LinkedIn, and Twitter
  • Building a blog or vlog (including using YouTube)
  • Using specialty sites (e.g. Pinterest and Yammer)
  • Using social media management tools
  • Launching your plan

Module 6 – Basic Internet Marketing

  • Defining Internet marketing
  • Creating an Internet marketing plan
  • Extending your influence
  • E-mail marketing
  • Search engine optimization (SEO)
  • Advertising online

Module 7 – Telemarketing

  • Verbal communication
  • To serve and delight
  • Exceptional things about telephone sales
  • Building trust
  • Negotiation primer
  • Communication essentials
  • Developing your script
  • Pre-call planning
  • Phone tag and call backs
  • Following up and closing the sale

Module 8 – Branding

  • Defining branding
  • Creating a mission and vision
  • Positioning your brand and developing your style
  • Developing a brand name and slogan
  • Creating a visual identity
  • Living your brand and connecting with customers
  • Launching your brand
  • Taking your brand’s pulse
  • Measuring brand health with a balanced scorecard, SWOT analysis, and Middleton’s brand matrix
  • Interpreting evaluation results


Target Audience

  • Corporate Members (Sales Managers, Marketing Managers, Executives)
  • Small Business Owners and Managers
  • Consultants
  • Service Providers
  • Sales Representatives, Account Managers, Business Development, Distributor Representatives

Registration Process for E-Course and Exam

Premium Package
(E-Course Version)

  • Self Explanatory
  • Valid for 40 days
  • The Package also includes E-Voucher/Access Key for Certification Exam
  • The E-Voucher/Access Key can be used via ProctorU Globally.
  • Hard Copy Certificate will be shipped to your mailing address and a Digital Badge will be sent to your email if you qualify in the exam.
  • Course Duration: 40 Days
  • Price: 210 USD

Standard
Package

  • Self Explanatory
  • E-Course is Valid for 20 days
  • This Package doesn't includes E-Voucher for Certification Exam.
  • Candidate has to purchase the E-Voucher separately to take the Certification Exam.
  • Course Duration: 20 Days
  • Price: 75 USD

Exam
Voucher

  • Validity: 240 Days
  • Price: 170 USD
  • Please Read Carefully:

    1) Please Purchase the Second Voucher from our Voucher Store to Schedule the exam via ProctorU.

    2) One Voucher can be used by one person, one time, for one exam discount/fee only.

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