Certified Wholesale & Retail Manager (CWRM)

Certification Overview

Certified Wholesale & Retail Manager (CWRM)

Exam Code: CWRM-001

It makes absolute sense to obtain the qualification since it will also help you should you ever need to find a job again. Businessmen are known to have to find employment during times of hardship but even subsequent to that, most still return to their own enterprises after a while. It will serve as the second in the Wholesale and Retail Operations learning pathway and provide a basis for further learning. While the qualifying learners will experience personal growth and development, workplace succession planning will be more readily achieved.

Wholesale and Retail Operations, addresses skills and competencies for career-level employment and positions. The qualifying learner will to access opportunities for further development and training in the specialised areas of Wholesale and Retail such as Operations, Administration and Supply Chain, Merchandising, Stock control and Visual display merchandising. This qualification has been developed to allow people within the industry to advance in an area of specialisation or to move into other areas of specialisation in the sector.

The Wholesale and Retail environment buys and sells a wide range of products and stock form manufacturers to the end user / consumer. Throughout this process a number of people perform a variety of functions. These functions can vary according to the size and type of organisation.

E-Course Duration: 30 to 35 Hours

Exam Information

The exam comprises of 70 Multiple Choice Questions out of which the candidate needs to score 70% (49 out of 70 correct) to pass the exam.

Exams are online and proctored based, using a webcam and a reliable internet connection exams can be taken anywhere and anytime.

The total duration of the exam is 1 hour (60 Minutes).

No external sources of information may be accessed during the exam via ProctorU. Further details of the materials permitted are provided:

  • Identification Proof
  • If a Candidate does not pass the exam in the second (2nd) attempt, the candidate must wait for a period of at least fourteen (14) calendar days from the date of their attempt to retake the exam for third (3rd) time or any subsequent time.
  • The exam can be taken any number of times.

The Certified Wholesale & Retail Manager (CWRM)® is valid for life.

CWRM® is a Registered Trademark of GAQM.


The Certified Wholesale & Retail Manager (CWRM)® Certification has no pre-requisites (Completion of an E-Course is not mandatory from GAQMBok portal), but we highly recommend doing the E-Course as maximum number of questions are drawn from the E-Course in the actual exam.

Course Outline

Module 1 - Wholesale and Retail Operations

  • Segment the wholesale and retail sector
  • Identify the store's target market
  • Explain the flow of stock and sales through a wholesale/retail operation
  • The wholesale & retail business environment
  • The concept of shrinkage and losses within a Wholesale and Retail environment
  • Identify products and ranges within your store
  • Identify product features and their benefits
  • Post-purchase product care
  • Explain customer behaviour
  • Create positive customer perceptions
  • Interact with customers
  • Resolve customer complaints
  • Establish the customer's need
  • Offer products to customers
  • Overcome customer objections
  • Close the sale
  • Describe organisational promotional strategy
  • Build, ticket and dismantle promotional displays
  • Maintain promotional displays

Module 2 - Business Communication

  • Interact successfully with audience in oral communication
  • Use strategies that capture and retain the interest of an audience
  • Identify and respond to manipulative use of language
  • Access and use suitable learning resources
  • Use learning strategies
  • Manage occupational learning materials
  • Conduct basic research and analyse and present findings
  • Function in a team
  • Reflect on how characteristics of the workplace and occupational context affect learning
  • Use a range of reading and/or viewing strategies to understand the literal meaning of specific texts.
  • Use strategies for extracting implicit messages in texts
  • Respond to selected texts in a manner appropriate to the context
  • Explore and explain how language structures and features may influence a reader/viewer
  • Write/sign for a specified audience and purpose.
  • Use language structures and features to produce coherent and cohesive texts for a wide range of contexts
  • Draft own writing/signing and edit to improve clarity and correctness

Target Audience

  • Sellers: Sales Persons and Assistants, Representatives.
  • Cashiers.
  • eneral and Finance Administrators.
  • Trade Union Officials.
  • Merchandisers.
  • Checkout Operators and Office Cash Clerks.
  • Wholesale Managers
  • Supply Chain Managers

Registration Process for E-Course and Exam

Premium Package
(E-Course Version)

  • Self Explanatory
  • Valid for 40 days
  • The Package also includes E-Voucher/Access Key for Certification Exam
  • The E-Voucher/Access Key can be used via ProctorU Globally.
  • Hard Copy Certificate will be shipped to your mailing address and a Digital Badge will be sent to your email if you qualify in the exam.
  • Course Duration: 40 Days
  • Price: 300 USD


  • Validity: 240 Days
  • Price: 170 USD
  • Please Read Carefully:

    1) Please Purchase the Second Voucher from our Voucher Store to Schedule the exam via ProctorU.

    2) One Voucher can be used by one person, one time, for one exam discount/fee only.

Visit E-Voucher Store

Exam Registration

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