Master of Arts in Marketing

Program Overview

Master of Arts in Marketing

Overview of Master of Arts in MarketingĀ in Marketing

The MA in Marketing is ideal for those with relevant work experience who would like to receive more focused marketing management education. The Marketing MA will provide the education and credentials needed to qualify for advancement to most management positions.

Though MA programs differ by school, you can generally expect to receive in-depth instruction on key points in international marketing as well as integrated marketing communication strategies like advertising, promotions, and public relations. Students may also receive an understanding of Social Media Marketing, Customer Relationship Management (CRM), Telemarketing, Branding and overall marketing strategy.

Virtually everybody in sales today sells over the phone at least part of the time. Perhaps it is time for you to evaluate how you use the telephone and where it fits into your sales and marketing mix. This MA program will show you how the telephone can supplement, enhance, and sometimes replace other means of marketing and selling, and how this personal approach can dramatically increase your sales success. We will also talk about how to hone your communication skills, your ability to persuade, and techniques to personalize each sales call.

The course is an ideal start for business owners and people new to marketing to learn the basics of Internet marketing. We've included information on how to market online, and even more importantly, how to determine what results you are getting. Then, you can figure out whether you are reaching your target market, where your qualified prospects are, and how they are engaged as a result of your efforts. This one-day course includes sessions on search engine optimization, e-mail campaigns, pay per click advertising, and more.

While many companies promise to deliver an incredible customer experience, some are better at delivering than others. This MA is also designed around six critical elements of customer service that, when the company lives them, bring customers back to experience service that outdoes the competition.

MBA Degree Requirement

Applicants must have a recognized Bachelor degree in any discipline from an accredited college or university; Postgraduate Diploma or a recognized Graduate Certificate; or a recognized Diploma and 2 years work experience.

Delivery Mode

Self E-Learning

Program Learning Outcome

What is the Learning Outcome of the Master of Arts in Marketing E-Course?

  • 1) Recognize what we mean by the term .marketing..
  • 2) Discover how to use low-cost publicity to get your name known.
  • 3) Know how to develop a marketing plan and a marketing campaign.
  • 4) Use your time rather than your money to market your company effectively.
  • 5) Understand how to perform a SWOT analysis.
  • 6) Apply your knowledge of body language to improve communication
  • 7) Understand the impact of space in a conversation
  • 8) Understand the nuances of body language from a range of areas including your face, hands, arms, legs, and posture
  • 9) Use mirroring and matching techniques to build rapport
  • 10) Shake hands with confidence
  • 11) Dress for success
  • 12) Identify the key elements of a quality proposal
  • 13) Perfect your first impression, including your dress and your handshake
  • 14) Feel more comfortable and professional in face-to-face presentations
  • 15) Write a winning proposal
  • 16) Feel more comfortable and professional in face-to-face presentations
  • 17) Discover the benefits of developing a support network of connections.
  • 18) Understand how building relationships can help you develop your business base.
  • 19) Learn how to apply communication techniques to build your network.
  • 20) The key elements in strong working relationships, and how to put more of these elements in working relationships.
  • 21) Recognize key interpersonal skills and practice using them.
  • 22) Describe the value of social media to their marketing plan
  • 23) Create and launch a social media marketing plan
  • 24) Select the right resources for a social media marketing team
  • 25) Define how to use social media to build an internal community
  • 26) Use metrics to measure the impact of a social media plan
  • 27) Manage difficult social media situations
  • 28) Describe features of some of the key social media sites, including Facebook, LinkedIn, and Twitter
  • 29) Decide whether a blog adds value to a social media plan
  • 30) Speak about specialty sites and social medial management tools
  • 31) Stay on top of social media trends and adjust their plan as the online world evolves
  • 32) Determine how your Internet marketing strategy fits with your overall marketing plan
  • 33) Apply techniques to influence and engage your target market
  • 34) Weigh the value of using a distribution service for e-mail marketing campaigns
  • 35) Get started with search engine optimization
  • 36) Use online advertising to boost your marketing results
  • 37) Adjust your Internet marketing plan based on metrics and reporting
  • 38) Build trust and respect with customers and colleagues.
  • 39) Warm up your sales approach to improve success with cold calling.
  • 40) Identify ways to make a positive impression.
  • 41) Identify negotiation strategies that will make you a stronger seller.
  • 42) Create a script to maximize your efficiency on the phone.
  • 43) Learn what to say and what to ask to create interest, handle objections, and close the sale.
  • 44) Define what a brand is and what branding is about
  • 45) Define various types of brand architecture and brand extension
  • 46) Identify your brand.s products, its features, and their values
  • 47) Write a mission, vision, and style statement for a brand
  • 48) Describe the basics of positioning a brand
  • 49) Understand the basics of creating a visual identity, including a brand name, slogan, and logo
  • 50) Help your employees live the brand by empowering them to be ambassadors and creating strong brand touchpoints
  • 51) Effectively plan an internal and external brand launch
  • 52) Monitor and evaluate your brand, and understand how to respond to the results
  • 53) Make decisions about using persuasion versus manipulation
  • 54) Apply the concepts of pushing and pulling when influencing others
  • 55) Describe different techniques for getting persuasive conversations and presentations underway
  • 55) Make a persuasive presentation by using the 5 S.s
  • 56) Apply storytelling techniques to extend influence
  • 57) Leverage concepts of neuro linguistic programming in everyday influence and persuasion
  • 58) Identify ways to establish links between excellence in customer service and your business practices and policies.
  • 59) Develop the skills and practices that are essential elements of a customer service focused manager.
  • 60) Recognize what employees are looking for to be truly engaged.
  • 61 Recognize who the customers are and what they are looking for.
  • 62) Develop strategies for creating engaged employees and satisfied customers in whatever business units you manage.
  • 63) Demonstrate a customer service approach
  • 64) Understand how your own behavior affects the behavior of others
  • 65) Demonstrate confidence and skill as a problem solver
  • 66) Apply techniques to deal with difficult customers
  • 67) Make a choice to provide customer service

Credit Hours

Credit Requirements

Candidates must complete all the required courses i.e. CSMP-001 and CCCA-001. Each course is valued 60 and 20 Learning Hours respectively.

Module 1 - Marketing and Sales (10 Learning Hours)

Module 2 - Body Language (10 Learning Hours)

Module 3 - Dynamite Sales Presentations (8 Learning Hours)

Module 4 - Building Relationships for Success in Sales (9 Learning Hours)

Module 5 - Marketing with Social Media (10 Learning Hours)

Module 6 - Basic Internet Marketing (5 Learning Hours)

Module 7 - Telemarketing (8 Learning Hours)

Module 8 - Call Center Training (10 Learning Hours)

Module 9 - Customer Service Relationship (10 Learning Hours)

Total Learning Hours: 80

Total Credits: 55

Potential Career Options

  • Corporate Members (Sales Managers, Marketing Managers, Executives)
  • Small Business Owners and Managers
  • Consultants
  • Service Providers
  • Sales Representatives, Account Managers, Business Development, Distributor Representatives
  • Customer Service Representative

Exam Information

Exams are online and proctored based, using a webcam and a reliable internet connection exams can be taken anywhere and anytime.

1) CSMP-001 exam comprises of 80 questions out of which the candidate needs to score 70% (56 out of 80 correct) to pass.

2) CCCA-001 exam comprises of 50 questions out of which the candidate needs to score 70% (35 out of 50 correct) to pass.

1) The total duration of CSMP-001 exam is 1 hour (60 Minutes)

2) The total duration of CCCA-001 exam is 1 hour (60 Minutes)

No external sources of information may be accessed during the exam at Pearson via ProctorU.

1) If a Candidate does not pass the exam in the second (2nd) attempt, the candidate must wait for a period of at least fourteen (14) calendar days from the date of their attempt to retake the exam for third (3rd) time or any subsequent time.

2) The exam can be taken any number of times.

1) You will get credits only if you pass the exams.

2) Exams can be taken separately (one at a time) and in any sequence to earn a MA.

3) You may retake any examination as often as necessary

Registration Link Details Course Access Price($) Access Link
1 Master of Arts in Marketing (E-Course + Exam Voucher(s)) One (1) Year 3500 USD